Amazon’s New AI Tool Makes Listing Products Easier Than Ever

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Amazon continues to advance its use of generative AI to streamline the process of listing products on its platform.

Last year, Amazon launched AI-powered features that enabled sellers to create product listings by simply entering a few keywords about the product. This tool, designed to save sellers time and enhance listing quality, has now evolved with a new feature: sellers can create an Amazon listing directly from an item’s URL on another site, using AI to automatically populate product details.

The new tool, currently rolling out in English for U.S. sellers, leverages AI to extract key information from external URLs to populate Amazon’s listing fields. This means that sellers with products already listed on other platforms can quickly transfer product data without manually re-entering information, ensuring listings are accurate and engaging.

According to Amazon, “In addition to using sparse amounts of text or an image to generate listings, we are now launching the ability for sellers to simply leverage their existing listings by just providing Amazon with a URL, which is automatically parsed by our generative AI-based features, to seamlessly create high-quality, engaging listings for Amazon’s store.”

Amazon’s integration of AI in e-commerce goes beyond simplifying seller tasks. In October of last year, the company introduced a tool to help advertisers create visually engaging backgrounds for product images based on text prompts.

Amazon reported that listings with customized backgrounds saw a 40% increase in click-through rates compared to standard white backgrounds. This underscores how AI-driven visual enhancements can make a significant difference in attracting potential buyers and improving conversions on e-commerce platforms.

The adoption of Amazon’s generative AI tools has been substantial, with over 100,000 sellers trying out these features. An impressive 80% of these sellers accept the AI’s suggestions, indicating that the tool’s recommendations are aligned with sellers’ needs for efficient, high-quality listings. By removing barriers to creating listings, Amazon’s AI tools have the potential to enhance sellers’ productivity while maintaining Amazon’s standard of consistency and detail across listings.

Amazon’s move highlights a broader trend in e-commerce as companies embrace AI to enhance the seller and buyer experience. Google, for example, introduced a tool last year to help advertisers create product imagery, while eBay launched a feature that can generate product listings from images.

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Earlier this year, Shopify joined the AI innovation wave with its own AI-powered image editor designed to help sellers quickly create polished product images. As each platform integrates AI in different ways, sellers gain access to tools that improve efficiency and make it easier to present products professionally.

The expansion of generative AI in e-commerce signifies a shift towards automating time-consuming tasks while improving product visibility and engagement. By offering easy-to-use AI solutions, these companies are equipping sellers with tools that can optimize their listings, increase conversion rates, and, ultimately, drive growth.

For Amazon sellers, the new URL-based listing tool is a game-changer that could streamline the transition from other platforms to Amazon’s marketplace. As more sellers adopt AI-powered tools, we can expect e-commerce platforms to further innovate with AI, creating an increasingly competitive landscape where both efficiency and quality are key to success.