july email marketing ideas (with templates)

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It’s that time of the year — fireworks, family gatherings, and a strong sense of patriotism. Fourth of July is the most popular holiday in America, and brands would be wise to take advantage of this and send out marketing newsletters in line with this theme.

Customers love receiving special content — and July newsletters are a great way to make your brand stand out amidst all the noise. With the 2024 Summer Olympics kicking off on July 26, you’ll have a strong theme for your July newsletters.

July is filled with a lot of other popular occasions as well, such as the American Independence Day, Canada Day (July 1st), National Postal Worker Day (July 1st), International Kissing Day (July 6th), and World Population Day (July 11th), among others.

Most popular occasions in July

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Take a look at this July newsletter from Bobbi Brown, a skincare and makeup brand, tying their products in nicely with National Kissing Day. Notice how they’ve mentioned upfront the free shipping offer, and connected the event (National Kissing Day) to smoother, plumper lips. Be as creative as you can!

Most popular month-long and week-long events in July

July also dedicates the first week to Deafblind Awareness Week, the third week to Children’s Art Week, and the entire month to National Ice Cream Month. It’s easy to pick out something fun or symbolic from these themes and craft a beautiful newsletter that catches your customers’ attention. 

If you’re with a food and beverages brand, here’s another fun fact for you: July is also National Grilling Month in America. You could share grilling tips and tricks, create a quirky contest around grilling, or encourage readers to post grilling-related stories on their social media. You could also promote more discounts on grilled or grilling-related products and/or food!

The main July newsletter themes

July is also the summer season in most parts of the world — and the weather is a unique angle you can place into your next newsletter. Think of summer-themed magazine issues, summer special discounts, summer-based products, and summer feelings like the sun, sand, and the sea.

Here are some newsletter ideas based on the theme of a summery July:

Summer fashion

If your readers live in a typically cold place, they’ll have to change their entire wardrobe for the summer. If they live in a place that’s almost always hot, you can encourage them to spruce up their wardrobe! It’s never a bad idea to send out a summer fashion-themed newsletter listing out your products. 

Take a look at this brand advertising airy t-shirts, jeans, and summer shoes, along with a quick message that emphasizes the urgency of these “fresh” summer clothing options.

Summer sales

For brands that sell seasonal products, summer is the perfect time to introduce a special sale. Check out this newsletter promoting an End-of-Summer sale, with fresh, colorful imagery and design themes. 

The choice of color, the picture of a person holding a summer drink, a book, and sunglasses all add up to the story, and the subtext takes it further and prompts the user to make a purchase.

Notice how they’ve used even the end of summer to send out a themed newsletter — this shows there are plenty of ways to promote your products and create special sales!

Summer food

For brands that are in the food and beverages space, summer is the best place to promote your cool drinks, juices, and other summer products. Here’s a newsletter from Dr. Pepper promoting its Strawberries & Cream flavor.

The design again makes good use of the theme by adding in an umbrella, coconut tree leaves, and a beach-side design, while also maintaining the brand’s style and colors.

Fourth of July promos

If the majority of your customers are based in America, you can send a timely Fourth of July-themed newsletter that evokes a sense of patriotism while also promoting your products (possibly through a discount). 

Here’s a quick example of how Sunjoy Group leveraged Independence Day to promote a 15% discount on all products, encouraging readers to spend the day outdoors and make savings from their sale. The design theme reflects the Fourth of July theme, with the star-spangled banner in the background and red and blue colors all around.

Summer Olympics

As the world gears up for the Summer Olympics this July, going with Olympics-themed newsletters is timely and relevant. The excitement and energy surrounding the games is a great opportunity to promote products that align with this theme to engage your audience. 

This example from Steals cleverly adapts the iconic Olympic rings and uses a “Backyard Olympics” concept to promote water balloons in a fun, summer-themed way. It’s a great way to drive sales while tapping into the playful and competitive spirit of the games.

Ideas for July newsletter subject lines

Remember to dedicate enough time in your newsletter planning and creation cycle to the subject line. Subject lines can make or break your open rates.

Emails with good subject lines capture reader interest and encourage them to take action with the email. And on the contrary, emails with bad subject lines might prompt readers to send your emails to trash — and this negatively affects your sender and IP reputation. 

If you’re looking for some inspiration for your July newsletter subject lines, check out some ideas we’ve added below (for 4th of July newsletter subject lines, you can try this article):

1. Independence Day special

2. LAST DAY Independence Day sale ✨ | Up to 70% off

3. Independence Day bead deals, up to 70% off!

4. INDEPENDENCE DAY SALE!

5. Go for gold! Olympic-inspired deals inside 🏅

6. Shop our 4th of July sale 🎁

7. Celebrate the 4th of July with our red, white, and blue deals!

8. Score big with BIG savings! 🏆

9. Happy Canada Day! Don’t miss our special offers for our northern neighbors!

10. Get ready for National Ice Cream Day with our sweet deals

11. 🎉 Celebrate World Emoji Day with our exclusive emoji-themed products

12. It’s National French Fry Day! Treat yourself!

13. Happy Parents’ Day! Show your love with our heartwarming gifts 💗

14. Keep your skin safe this UV Safety Month

15. The best National Parks and Recreation Month destinations

16. Dive into savings this National Swimming Pool Day! 🌊

17. 🎆Light up your weekend with our Independence Day flash sale!

18. Beat the heat with cool deals this National Picnic Month 🧺

19. Explore culinary delights on National Culinary Arts Month! 🍴

20. Refresh your summer wardrobe during our Hot July Fashion Sale!

Wrap up

While there’s still some time for July left, it’s always a good idea to use a marketing events calendar to start planning for your newsletters a little bit in advance. 

If you’re feeling stuck on ideas, go through the list of July occasions and see if any of them can be relevant for your audience. You can try to add in a themed discount, promote your summer special products, or simply give your audience tips and tricks to beat the heat (or the cold, if they’re Down Under in Australia!)

Here's to your email success! 🎉