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Ever ignored a phone call because you thought it was spam, only to realize later it was important? You’re not alone—nearly 70% of people do the same. But a new tech solution is here to restore trust in phone calls and save businesses from endless missed connections.

Meanwhile, in a completely different revival, Gap is bringing back its most iconic vintage pieces from the ‘80s, ‘90s, and 2000s, tapping into the nostalgia and sustainability wave. From fixing broken communication to reviving classic fashion, here’s what’s trending this week.

Restoring Trust in Phone Calls: A Game-Changer for Businesses

It’s a common scenario: a customer gets a call from an unknown number, assumes it’s spam, and declines it—only to realize hours later that it was an important call from their doctor or service provider. This cycle repeats across industries, leading to frustration, wasted time, and missed opportunities.

To tackle this, TransUnion has teamed up with AT&T to launch a feature allowing brands to display the reason for their call, along with their company name and logo, for Android users. This innovation aims to rebuild trust in business calls, encouraging more people to answer.

“What we’ve seen is if you authenticate these calls and add more information to the consumer, they trust these calls more, they answer the calls more,” said James Garvert, Senior Vice President of TruContact Communications Solutions at TransUnion.

A recent TransUnion study of 1,500+ U.S. consumers found that nearly 75% would be more likely to pick up calls if the caller's name and logo were displayed. Adding a reason for the call is expected to further improve response rates.

Fighting Spam Calls and Strengthening Customer Trust

Consumers have grown wary of answering calls from unknown numbers, with nearly 70% admitting they’ve ignored legitimate calls due to concerns over scams. This issue has become so prevalent that Congress passed the TRACED Act, giving the FCC more power to combat robocalls. But legislation alone isn't enough.

To maintain security, TransUnion’s technology requires companies to verify their information before using the feature. Garvert emphasized that authentication is crucial: "You have to set up integrations on the front end with the enterprise to get call authentication in place, and then you have deep integrations within the mobile networks."

By increasing trust in phone calls, businesses can enhance operational efficiency, reduce customer frustration, and improve employee morale. Call center employees, for instance, will face fewer hang-ups and negative interactions, leading to more meaningful conversations with customers.

For now, this feature is available only for Android users on AT&T, but expansion to iPhones is expected in the future.

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GapVintage: A Throwback Collection for Nostalgic Shoppers

Gap is diving deeper into the vintage fashion trend by expanding its partnership with Sean Wotherspoon, its global vintage curator. The company has introduced GapVintage, a curated collection featuring iconic Gap pieces from the ‘80s, ‘90s, and 2000s.

The first drop, launching this week, includes classic Gap staples like the 1990s striped pocket T-shirt ($55), logo hoodie ($85), nylon anorak windbreaker ($90), and a 1980s denim jacket hoodie ($90). These pieces will be available online in the U.S., with an exclusive selection at Gap’s Flatiron store in New York.

“I’m excited to see Gap take curated control over the supply of its vintage product and renew this program in an even bigger way since we pioneered it almost two years ago,” Wotherspoon said.

Riding the Wave of Vintage and Sustainable Fashion

Gap’s renewed focus on vintage aligns with the booming secondhand clothing market, which has seen significant growth, particularly among younger consumers. Shoppers today are increasingly drawn to nostalgic fashion, sustainability, and the uniqueness of vintage pieces.

Gap first collaborated with Wotherspoon in 2023 on a collection of curated vintage items, and the success of that release paved the way for this expanded initiative. The company has hinted that additional seasonal and themed drops are on the horizon.

The launch of GapVintage follows Gap’s recent debut of GapStudio, an elevated sub-brand designed by Creative Director Zac Posen. Together, these initiatives signal a strategic push toward premium and curated offerings, aiming to reinvigorate the brand’s presence in the competitive retail landscape.

With GapVintage, the brand is not only tapping into consumer nostalgia but also positioning itself at the forefront of the growing demand for sustainable, secondhand fashion.

Whether it’s answering more calls or revisiting your favorite throwback fashion, both innovations are all about reconnecting—either with businesses or with the styles we once loved.

Will TransUnion’s call authentication tech make you pick up the phone more often? And which GapVintage piece are you most excited to get your hands on? Hit reply and let us know! 🚀