Prevent Gmail from Clipping Your Emails 📩

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Did you know that if your email exceeds 102 KB, Gmail might clip it—hiding content and even cutting off your unsubscribe link? That could mean lower engagement and deliverability issues.

To make sure your audience sees your full email, follow these quick tips to keep your email size in check.

What is Gmail Clipping?

Gmail clips emails that exceed a certain size limit, which varies by device:

• Desktop: The email size limit is generally 102 KB.

• Mobile: This varies, from about 20 KB on iOS to 75 KB on other devices. Note: The 20 KB limit on iOS is applied inconsistently.

When an email is clipped, Gmail cuts off part of it and shows a "View entire message" link. If recipients click this link, your email opens in a web browser, but without important style elements like alignment and formatting. Worse, the tracking pixel used to track opens also gets clipped, meaning open rates won’t be tracked accurately.

How to Avoid Gmail Clipping

1. Keep Your Email Below 102 KB
   To prevent clipping, aim to keep your email code (text, links, styles, etc.) under 102 KB. This does not include images, which are loaded externally. However, the code used to display images does count toward the size, so make sure your design is efficient.

2. Move Your Tracking Pixel
   If you're concerned about clipping affecting your open rates, place your tracking pixel near the top of your email so it’s counted before clipping occurs.

3. Be Aware of Device-Specific Blocks
   If your email has blocks of content that only appear on desktop or mobile, both sets of code are included in the email. Reduce the use of these device-specific blocks and opt for content that works on both desktop and mobile to save space.

4. Avoid Code-Heavy Sections
   Certain sections, like the header/link bar, can be bulky. Replace these with simpler elements, such as an image block for your logo followed by a text block for links. This keeps your email lightweight.

5. Use Embedded Styles
   If you’ve disabled embedded styles in your settings, this can bloat your email’s size. Ensure embedded styles are enabled by going to Account > Settings > Email > CSS Optimization.

6. Remove Unnecessary Styles
   When you copy and paste text from external sources like Google Docs or Word, extra formatting might be added. This extra code can inflate your email’s size. Use shortcuts like Ctrl+Shift+V or Cmd+Shift+V to paste as plain text or manually clean up the code.

7. Simplify Sections and Layouts
   Consolidate multiple text or column blocks into fewer, larger blocks. For example, if you have multiple small text blocks with the same style, merge them into one. Similarly, combine similar sections or layouts to reduce code duplication.

8. Use Unique Subject Lines
   Your email might get clipped if you send multiple messages with the same subject line to your own inbox. Always use a unique subject line for each send to avoid this.

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Check Your Email's Size

To ensure your email won’t be clipped, check its size during the building process:

• Preview Your Email: In Klaviyo, you can preview an email to estimate its size.

• Check Dynamic Content: If you use dynamic content (like personalized data), preview the email for different profiles to see if the size changes.

Review Risk Estimates

• < 85 KB: Your email is safe from clipping.

• 85 KB - 95 KB: There’s some risk of clipping.

• > 95 KB: Clipping is likely. Reduce the email size or move your tracking pixel to the top.

  

How to Reduce Email Size Without Losing Content

If your email is too large, here are ways to trim the size without cutting important content:

• Minimize Device-Specific Blocks:
  Avoid using desktop- or mobile-only blocks. Instead, use blocks that display on both devices to reduce code size and help prevent email clipping.

• Avoid Header/Link Bar Blocks:
  Header/link bar blocks are code-heavy due to their dynamic styling. If you experience clipping, switch to an image block for your logo followed by a text block for your links.

• Disable Embedded Styles:
  Check your account settings to ensure embedded styles are enabled. Go to Account > Settings > Email > CSS Optimization and confirm the option is checked to reduce email size.

• Remove Section Background Images:
  Background images can increase your email's size. Consider removing them to keep your message lightweight.

• Eliminate Unnecessary Styles:
  When pasting text from other sources, it may carry extra formatting. Check the source code of the text block and remove any unwanted styles. For plain text pasting, use Ctrl+Shift+V (Windows) or Cmd+Shift+V (Mac).

• Consolidate Blocks and Sections:
  Combine multiple blocks, sections, or columns with similar styles into one. This minimizes code weight and improves email efficiency. For example, merge four small text blocks into a single larger one when possible.

Conclusion

To ensure your emails are fully visible, aim to keep them under 102 KB. By simplifying your design and reducing the use of device-specific blocks, you can significantly lower the risk of Gmail clipping your messages. Implement these strategies to guarantee that your audience receives your full content every time!