Retail Shakeups You Can't Miss This Week

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Hello Appjunction Community,

Retail is buzzing with transformation, innovation, and bold moves! From Adidas rethinking its operating model to J.C. Penney catering to underserved shoppers, we’ve got the stories that matter this week. Plus, a few collaborations you didn’t see coming (hint: Oreo and Post Malone). Let’s dive in!

Adidas: Streamlining for the Future

Adidas is embarking on a significant overhaul of its operating model following a strong 24% sales growth in Q4. This restructuring, while still in its early stages, could result in up to 500 job cuts, though no concrete numbers have been confirmed yet.

The move, according to an Adidas spokesperson, isn’t about cost-cutting but simplifying processes for long-term success. “In today’s ever-changing world, our current operating model feels too complex. To better align with how we work, structural changes are necessary,” the spokesperson said.

While the retailer focuses on reducing complexity, they emphasized handling any employee impacts with “utmost respect and care.”

J.C. Penney Goes Bold for Petite Women

J.C. Penney has launched a new fashion collection, Bold Elements x Ally Brooke, to cater specifically to petite women—an often-overlooked demographic in fashion.

In collaboration with singer-songwriter Ally Brooke, the collection features 29 versatile pieces starting at $30, available in petite, standard, and plus sizes. Marisa Thalberg, J.C. Penney’s Chief Customer and Marketing Officer, highlighted the brand’s commitment to inclusivity, saying, “Petite women deserve representation in fashion, and we’re proud to deliver on that promise.”

This launch underscores J.C. Penney’s ongoing effort to build a more inclusive fashion ecosystem.

Kim Kardashian’s Equity Firm Backs 111Skin

Kim Kardashian’s private equity firm, SKKY Partners, has invested in luxury skincare brand 111Skin to support its expansion into North America and Asia while strengthening its DTC (Direct-to-Consumer) channels.

111Skin’s founders, Eva and Yannis Alexandrides, will retain majority ownership, with CEO Vanessa Goddevrind continuing to lead operations. The investment is expected to drive growth while staying true to the brand’s core values.

“SKKY Partners shares our passion for excellence and will be instrumental in achieving our ambitious goals,” Goddevrind said.

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Levi Strauss Welcomes New Board Member from Sephora

Levi Strauss & Co. has appointed Artemis Patrick, CEO of Sephora North America, to its board of directors. Her expertise in branding, partnerships, and e-commerce is expected to support Levi’s shift toward becoming a top-tier omnichannel retailer.

Chairman Bob Eckert praised her leadership, saying, “Artemis’s deep industry knowledge will be invaluable as Levi’s continues to strengthen its position in retail and apparel.”

Patrick, a lifelong fan of Levi’s, shared her enthusiasm: “I’m thrilled to join this iconic brand’s journey to sustainable, profitable growth.”

Retail Therapy: Creative Collaborations and Bold Moves

Oreo x Post Malone:
Oreo has teamed up with Post Malone for a limited-edition cookie featuring swirled creme that combines salted caramel and shortbread flavors. Each cookie also features embossments inspired by the Grammy-nominated artist.

Available for presale starting Monday, these packs will hit stores nationwide on February 3.

Coors Light’s Skincare Tool:
Blurring the lines between beer and beauty, Coors Light has introduced a Chill Face Roller, a skincare tool designed to hold a 12-ounce can of beer. Launching on Monday, the product aims to “chill your case of the Mondays” for post-Super Bowl recovery.

What We’re Still Thinking About

1️⃣ Books Inc. Files for Chapter 11
After nearly 175 years, California-based Books Inc. has filed for bankruptcy, citing pandemic-related revenue losses and changing consumer habits.

The company plans to close its Berkeley location on February 9, with more closures possible if lease terms can’t be renegotiated.

2️⃣ Puma’s Efficiency Push
Despite 15.5% sales growth in Q4, Puma’s net income fell short due to rising costs. CEO Arne Freundt announced plans for a comprehensive efficiency program to enhance profitability and streamline operations.

Closing Thoughts

This week’s stories highlight a common theme: adaptability. Whether it’s Adidas refining its model, J.C. Penney addressing inclusivity, or Levi’s leaning into expertise, the retail world is evolving to stay ahead of the curve.

Thank you for being part of the Appjunction community! We’ll be back next week with more insights, trends, and stories to keep you informed and inspired.